Relaunch of a crazy golf brand
Golf Fang relaunched it’s Birmingham venue after a 500k refurbishment. Alongside this, The Big Fang Collective rebranded its venues nationwide from Ghetto Golf to Golf Fang
We were tasked with securing exposure in key regional titles and influencers to relaunch the venue to Birmingham consumers and to celebrate the renaming of the site.
Distribution of the press drop to 50 local regional media, influencers and corporates securing 450k OTS Hosted the Golf Fang Birmingham relaunch event which included the management of a 250+ guest list featuring local influencers, corporates and movers and shakers. This activity secured 1.7 million OTS Securing key regional PR for the Birmingham High-Vis festival, sponsored by The Big Fang Collective. Creative direction and management of the High-Vis Festival event content.
Our campaign tactics have taken in:
Press office
Creative direction and management of High-Vis Festival event
Influencer engagement
PR stunts and photo-calls
Media partnerships
featured coverage
Launch of Golf Fang Birmingham
‘Golf revamp’
In July 2022, Golf Fang relaunched it’s Birmingham venue after a 500k refurbishment. Alongside this, The Big Fang Collective rebranded its venues nationwide from Ghetto Golf to Golf Fang. We were tasked with securing exposure in key regional titles and influencers to relaunch the venue to Birmingham consumers and to celebrate the renaming of the site.
As part of the campaign, activity included:
Management of the Golf Fang Birmingham press office securing 44 million opportunities to see with regional and trade press as well as local influencers and consumers
Distribution of the press drop to 50 local regional media, influencers and corporates securing 450k OTS Hosted the Golf Fang Birmingham relaunch event which included the management of a 250+ guest list featuring local
influencers, corporates and movers and shakers. This activity secured 1.7 million OTS Securing key regional PR for the Birmingham High-Vis festival, sponsored by The Big Fang Collective. Creative direction and management of the High-Vis Festival event content
High-vis festival
The festival was supported by The Big Fang Collective, founders of Golf Fang.
We worked with Big Fang Collective to creatively direct, and curate content and manage High-Vis Festival
Golf Fang Cardiff
In March 2023, Golf Fang opened their first site in Wales, Golf Fang Cardiff.
At The Relationship, we implemented a PR and communications strategy that effectively generated exposure amongst top-tier media, influencers and consumers within the city.
The objective of the campaign was to secure as much exposure as possible pre and post launch to amplify the news that Golf Fang is heading to Cardiff.
Results
As part of the campaign, activity included:
Management of the Golf Fang Cardiff press office securing 50,100,000 OTS with regional and trade press as well as local influencers and consumers
Distribution of the Golf Fang press drop to 50 regional media, influencers 200k OTS
Hosted two launch events: a media showcase securing 80 RSVPs of top-tier influencers and regional media, and the launch party that was attended by local influencers, media, businesses, movers and shakers. Overall, this activity secured 339 pieces of social media coverage generating 856,684 OTS. As well as 200K organic / unpaid TikTok video views.
